A people-first About-page framework with examples, structure, and common mistakes to avoid.
Clarify the job of the About page
Your About page should answer who you help, what you help with, and why someone should trust you.
It is not a full autobiography. Keep only details that support relevance and credibility.
Use five core blocks
A simple structure makes your page easier to scan and update over time.
- Positioning sentence
- Short background with evidence
- Current focus and services
- Selected proof points
- Clear contact or next-step CTA
Keep language human and concrete
Replace buzzwords with examples and outcomes. Readers trust specifics more than polished claims.
Run a final pass to remove jargon and long sentences.